While the legendary New York nightclub Studio 54 closed almost four decades ago, its distinct style impact continues strong.
This season, the focus isn't on see-through bodysuits but on the furry, shaggy coats and wraps favored by style icons and club-goers as well.
With the holiday social calendar approaching, the signature Studio 54 coat is enjoying a significant comeback.
Among the hottest items from a latest partnership between a major retailer and a designer brand is a cropped, off-white, long-haired jacket with oversized lapels.
At a leading department store, searches for taupe faux fur coats have surged 190% compared to last year.
Interest for secondhand plush items is also soaring, with queries for synthetic fur increasing by 257% in the past six months on a major resale website.
"It's a statement coat," says a senior style expert, explaining that it acts as the central piece of an ensemble.
She prefers to style her own oversized shaggy version with low-rise jeans or tights and micro shorts.
This aesthetic is replicated in a latest Netflix romantic comedy series, where a sister wears a caramel fuzzy jacket to a informal dinner.
When challenged about her daring look, the sister responds, "You told us to dress up. That's style!"
This look aligns with what an American style analyst is terming "boom boom."
Inspired by the glamour and opulence of the 1980s New York, this aesthetic brings to mind wads of cash, champagne, smoking, short skirts, carefree attitudes and, of course, fur.
Similar to that era, the trend is emerging during a uncertain financial climate.
This style is very much about embodying the life you dream of rather than the one you are stuck with.
Whereas animal fur was omnipresent during Studio 54's heyday, current iterations are primarily made from lambskin—a secondary product of the food industry—or man-made fabrics like acrylic.
The trend embodies a tongue-in-cheek opulence—as if a beloved character has taken over with exaggerated proportions and unexpected hues.
An English creator was an early instigator of this movement. Her fluffy coats with curly textures have been worn by top pop stars.
Because of high interest, these coats are now only sold in limited drops. An forthcoming launch includes a rose and charcoal style akin to a giant pom-pom, alongside animal and tiger-print options with exaggerated fluffy frou-frou.
"If you can only buy a single item, you wouldn't choose it to be a plain sweater or a pair of boring trousers, you want a standout piece," says a publication head.
The feeling is echoed by a fashion director at a major store, who calls it "an unexpected, fun touch" that doesn't require a whole new outfit.
Ultimately, the fuzzy coat can act as a great mood lifter.
"It won't cost a fortune," says the expert, "and it's going to make you feel glamorous when everything else is pretty gloomy."
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