A Night Out to Treasure: Is Live Music Honestly Favored More Than Sex?

Imagine finding yourself with a open night. You are rejuvenated, eager for new things, and looking to change your usual routine of relaxing at home. Your options awaits your choice! Could you opt for a) going to a gig or b) being with a partner? The answer, as is often the case with these sorts of questions, is obviously: “That depends.” Thinking adults might logically wonder: what kind of the show? With whom is the companion? Is it likely to be enjoyable?

Few would select a intense rock concert if the alternative was a dream date with a beloved celebrity. However tweak one side of the comparison, and it grows more complicated. In the case of the participants presented with this choice by a major concert promoter, no additional context was provided – and the result was revealed unambiguously and heavily in favour of concerts.

Survey Results Show Unexpected Choices

An international report, polling thousands of participants aged between 18 and 54 across 15 markets, showed that concerts currently stand as the most popular pastime, ranking above sports, cinema and – yes – intimacy. If restricted to a single form of enjoyment forever, nearly four in ten chose live music, compared to film attendance (17%) and games (14%). The group was over two times as prone to select seeing their favourite artist in concert (70%) instead of intimacy (30%).

You show up anticipating delightfully amazed – and frequently you might find with someone else’s hair in your mouth

Factors and Reflections

Of course it’s not surprising that a marketing research conducted for a live event company would result so heavily in favour of live shows – and, amid the playful spirit of a would-you-rather, if your top performer is, such as a legendary singer, one can appreciate why watching him could prevail rather than a ordinary encounter. Yet this two-option scenario between live music or sex, plainly ridiculous even if it seems, is interesting to reflect on considering the strange moment we face with these two aspects.

The Evolution of Live Music Experience

In recent years, live music participation has become not just a group event but a serious endeavor. Live organizations appropriately highlight that arena crowds has “tripled year-over-year”, and music festivals sell out faster than ever. Just obtaining admissions now requires extensive preparation, instant reactions and deep finances (or a high spending capacity). Though you’re successful, it’s not enough to just show up and experience the event. Nowadays exists an anticipation, at least among music enthusiasts, that you can boost your return on investment by attending more than once (potentially going abroad), swotting up on the set list beforehand and understanding the rituals to follow and calls-and-responses established by previous crowds.

Numerous concertgoers describe being scarred by their experience at popular events: what seemed like a scripted production of massive crowds, to which certain attendees came unaware of the steps. That 18-month event, producing huge revenue, showed of the degree to which attendees will push to participate in a cultural moment and experience their top musician sing, although the real performance seems increasingly overshadowed by the production.

The Situation of Modern Intimacy

Intimacy, by contrast – a relatively cheap and available enjoyment – is in challenging circumstances. Per recent surveys, approximately 25% of adults were intimate in an regular period, while just under a third were abstaining. In another major country, current statistics showed that more than 25% of adults reported not having intimacy even once in the previous year, increasing from fewer people in earlier years. Across these regions, the shift has been linked to decreased encounters with younger generations. Contrast this with the market driving growth for major events and the cutthroat competition for tickets. Naturally it isn't straightforward as a simple decision between both alternatives – “do you prefer see a major tour repeatedly, or stay celibate?” – but it's possibly an signal of how people see the more reliable enjoyment.

Surprising Parallels

Intimacy and concerts are more comparable than you might think. Both represent the initiation of a connection, a actual experience of impressions or potential that might have amassed only in your head. You come with a general notion of the probable outcome, but expecting to be delightfully amazed – and how it ends up good or bad rests largely on if your enthusiasm and expectations correspond with partners. Frequently you might find with another person's locks in your mouth, and later be hanging out for a cigarette and some quiet time by yourself. Similarly for each, substances and drinks can potentially heighten or reduce the event (but certainly help the most dire experiences easier to weather).

Achieving Equilibrium

The wonder to concerts and intimacy depends on discovering that hard-to-find balance between comfort and excitement, sameness and variation, effort and ease. Of course it occurs infrequently – but it's the remembrance of when they did, the awareness that success is achievable, that inspires us to try again: to {